How to operate in a candidate driven market

Written by Chris West

Firstly, what is a candidate driven market? 

It’s something that affects all employers recruiting, with the candidates often in the better position because there are more jobs on offer than usual and fewer candidates. Candidates in this type of market have a much larger chance to receive multiple offers when in the job market. This will mean that employers will have to be offering great salaries and benefits to ensure they are competitive and putting their best foot forward. 

How do you stay ahead in such a volatile market? 

There are a few things you can do, some of which could lead to brand transformations if recruiting is a priority to you over the next year or two. Please find some suggestions below of things to investigate: 

- Employer Branding: A great employer brand can reduce turnover by 28%, cost per hire by 50%, companies can attract 50% more qualified applicants and the time it takes to hire is 1-2 times faster. 84% of job seekers say the reputation of a company as an employer is important in their decision-making process. 

- Purpose: It’s important to have a strong and clear proposition for your prospective employees. Most candidates will subconsciously be looking for a true sense of purpose. 

- Interview Process: It’s wise to have an interview schedule agreed and a reasonable timeframe put in place. When candidates are on the market, they aren’t around for long so it’s important that you don’t waste any time before interviewing and making the decision 

- Agency Support: It’s always an advantage to understand the candidates’ motivations prior to interviewing them as it’ll enable to sell the role more effectively. Using an agency that provides this as part of their service is a great value add to your process and naturally, you’ll find that your conversion rates from offer to placement will vastly increase. 

These are just a few tips on what to be aware of in the market, if you have any further questions or queries then please contact me at 

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