How to attract, engage and retain Gen Z talent

Written by Simon Benford-Blows

It is expected that generation Z will make up 27% of the working population by 2025, therefore it is critical for organisations to find a way to improve their work experience and make them want to stay loyal to their employers.

By the year 2030, the number of Gen Z employees is expected to triple. That means that people born roughly between 1995 and 2015 will soon make up 30 percent of the global workforce and will play a vital role in shaping the workplace for decades to come.

Generation Z is the most demanding working generation so far. They are career driven, and they expect a lot from their employers

What are some of the traits of generation Z that can help you in attracting, engaging and retain Gen Z Talent?


They can frequently change jobs

While Millennials and older generations may not prefer frequent career change, Gen Z is different. The labour market is quite flexible today, and there are many career options for everyone

They are smartphone lovers

Gen Z accesses the bulk of brand messages via mobile technologies. Ninety-eight percent of Gen Z members own a smartphone and fifty-five percent use their smartphone for five or more hours a day. Knowing this, employers need to accommodate their workplace tech stack and make sure that they offer mobile access to almost everything employees need to do their jobs.

Workplace Technology is very important to them

80% of Gen-Z aspire to work with cutting-edge technology. When it comes to choosing employment, 91% say technology would influence job choice among similar employment offers. According to several studies, this is a generation that is entering the workforce with less experience than previous generations yet more focused on development and career progression.

A desire for continuous learning

Many Gen Z employees are ambitious, career driven, and eager to learn new things. They want to be able to acquire new skills and knowledge within the workplace.

More than half of Millennials (58 percent) and adult Gen Zers (52 percent) said success in their careers depends on updating their skills and knowledge frequently, compared with 35 percent of Gen Xers and 34 percent of Baby Boomers.

According to previously mentioned research, 75% of Gen Z expect to learn on the job from co-workers or other people.

They are highly collaborative, self-reliant and pragmatic

Ensuring everyone in your team can contribute and work together effectively will be increasingly important, especially when it comes to attracting new young talent. As well as this, financial mindedness is another core characteristic of Generation Z. Many Gen Z‑ers grew up watching their parents take huge financial hits during the Great Recession. Having witnessed their parents’ struggles, this generation is driven by pragmatism and security.

Diversity is their norm

They are more like­ly to have grown up amid diverse fam­i­ly struc­tures — whether in a sin­gle par­ent house­hold, a mul­ti-racial house­hold, or a house­hold in which gen­der roles were blurred. As a result, they are less fazed than pre­vi­ous gen­er­a­tions by dif­fer­ences in race, sex­u­al ori­en­ta­tion or religion.

What Gen Z expect from employers

  • A highly simple yet engaging recruitment process
  • Brand advocacy programmes
  • Employee Well Being Programmes
  • Better Leadership and a transparent work culture
  • Socialization – in person and colleague
  • Diversity and Inclusion
  • Learning and Development
  • Easy access to company information
  • Far better onboarding programmes
  • Mobile friendly Tech.

Pertemps Managed Solutions have a wealth of experience in supporting its clients with recruitment programmes and strategies, if you would like to learn more please feel free to get in touch with one of our team.


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