
Engagement with AI on social channels higher than with “human” content
AI bots get greater engagement on social media posts than those created by humans, a survey has shown
July 25th, 2024
The majority of SMEs are still not using artificial intelligence, despite a growing acceptance by businesses that it will help boost productivity
Research carried out by the British Chambers of Commerce Insights Unit, in partnership with specialist recruiter Pertemps Network Group, shows:
The research found that, overall, 43% of respondents had no plans to use AI at all, 25% said they were currently using a specific AI technology, while 8% were not sure if they were, and 24% planned to in future.
There are significant sectoral differences. The new data shows that B2B companies are most likely to be currently using AI (33%). Meanwhile, manufacturing firms are the sector least likely to be using AI technology (19%) – with nearly half of manufacturers (49%) also saying they have no plans to adopt the technology, while just 24% intend to use it in the future.
The findings are part of the landmark BCC/Pertemps Employment Trends Report 2024, which examines major trends impacting the labour market, including changing skills needs and increasing occupational health requirements. The report also found:
Carmen Watson, Pertemps Network Group Chair, said: “AI has the potential to significantly benefit many industries but, as our research with the BCC shows, there is still a nervousness about its applications.
“One of the areas it can help is addressing skills shortages. Our research shows that many businesses do not feel there are measures in place to address the current shortages and ensure they have a talent pipeline for the future. Only by working together, collaborating across all sectors and disciplines, and embracing new technology, can we tackle this.
“AI will play a crucial role. It can help free-up time for experienced professionals who, freed from some of the more mundane and process-driven tasks on their to-do lists, can spend time upskilling themselves and, also, mentoring those younger professionals coming through.
“It remains vital that all employers look at their offering to workers, ensuring there are able to access additional services and support, so that once you have attracted the right talent, the work environment you are offering is inclusive and supportive.”
Shevaun Haviland, Director General of the British Chambers of Commerce said: “AI technology is fast becoming a key part of the business landscape. It will have a huge impact on employment trends going forward.
“Our data is a stark reminder of the challenge ahead to get all firms equipped for the digital future.
“It’s encouraging to see 25% of businesses are now using AI – that’s progress from our survey this time last year. But nearly half of firms still don’t have plans to use the technology.
“Without direct action by the Government to help SMEs – many firms risk being left behind. Businesses need advice and support to make the digital steps forward.
“That support on AI will also help firms feel more confident in their future skills planning. The pace of technological change is speeding up, not slowing down. It’s vital that all businesses are given the opportunities to embrace AI”.
AI bots get greater engagement on social media posts than those created by humans, a survey has shown
Independent recruitment specialist Pertemps Network Group has won a prestigious training and development award from HRH The Princess Royal after demonstrating a massive 677% return on investment and year-on-year sales increase
More than two-thirds (71%) of respondent businesses have been impacted by labour shortages over the last year and nearly 8 in 10 believe (77%) that access to skills is a threat to labour market competitiveness, in a new survey out today (Thursday)