There can be no disputing how massive a part social media now plays in our daily lives. But the animal that social media is has grown into a considerable beast. From ingenious platforms that first helped us keep in touch with friends and family, social media now offers - and is - so much more.
Finding and recruiting the very best talent that is available is always going to be tough. In today's market, the challenge is tougher still, and an attractive employer brand is fast becoming an essential factor for organisations if they are to successfully meet these challenges.
Every company, no matter what the size should be embracing social media. More and more companies are using social media during their recruitment efforts, and it’s certainly not a coincidence. Employers are vetting their candidate’s one step further by taking to Facebook to screen them fully and see what they’re like outside of an interview setting.
In an increasingly competitive market, the importance of creating an excellent all-round candidate experience is vital. So much so, that it has become a prerequisite of the role of recruiting teams. With job seekers ever more capable of 'shopping around', a candidate left feeling dissatisfied with their experience can have a considerable negative impact on the reputation of an organisation.
Vacant positions cost organisations money. That much is obvious. Of course, these costs only increase the longer a position is left unfilled. However, there are other associated 'costs' to a company that has positions unfilled. The knock-on effect can ripple throughout a business and can have an extremely detrimental effect. This ripple can result in lower productivity, lower quality of service and delays. If existing employees have to cover in the vacant positions, it can spread capability and capacity far too thinly. This can also have a negative impact on employee engagement and morale.
In terms of talent acquisition, the consistent delivery of high-quality hires has to be the goal - and the best way that value can be added to the business. Therefore, the hiring methods that a team employ has to be of paramount importance and fully understood. After all, it is the success of these methods, how things are being done, that is largely responsible for successfully locating and attracting the quality of talent.